The Black Sheep are honored to announce that we have an exclusive HUF x UXA collab dropping later this week. It will be available in our City Center store on Church St and online. Only store in Europe to be stocking this bad man shit! We all know about the brand HUF but if you don’t know the story behind it, it is rather interesting. It was founded by one of New Yorks finest skaters Keith Hufnagel who has been shredding it up since the late 80s. At this time when Keith started skateboarding it was seemed as a thing for outcasts like hip hop and punk rock was, so I feel that this allowed him to understand the world in a different manner to the general public. Who in their masses showed nothing but hate towards this new extreme sport which has now taken over the world….
Ignoring the public’s views Keith took skateboarding to another level and turned pro in 1992. He was supported by many companies, flown all around the world and generally having a mint time thanks to the sponsors he had accumulated. To give some support back to the skate community he decided to open a small store in San Fransisco in 2002 called HUF. It was only right that he started to design and introduce his own company to live along side the shop since its success was massive. From that you have the brand HUF that can now be seen worldwide and is easily one of the most seen brand in the skate industry today. I’m pretty sure that you will have come into contact with the company from the most famous socks invented to their stylish set of shoes. To go with the product HUF have a skate team you will not forget. You can see such people like Kieth himself, Joey Pepper, Dylan Rieder, Austyn Gillette to their newest rider Sammy Winter repping the brand.
UXA is also a brand to come out kicking and screaming out of New York and was established by designer Peter Huynh in 2000 then was relaunched in 2012. Knowing the background on the brand name and inspiration for the logo, in his own words the ‘X’ is a variable and is to represent the crossover of all street wear brands into the skate world and now after over 20 years in the NYC skateboarding game Pete Huynh is happy where the brand sits among his peers. The now iconic UXA ‘Kickflip Man’ logo has stood the test of time and so it seems the perfect fit to use it in this Huf collaboration. You mustn’t forget the mastermind behind this brand has worked with some serious heavy hitters from the music industry like Mobb Deep and he was also the first NYC based brand to collab with the legendary Mark ‘Gonz’ Gonzales. With a brand statement that boldly shouts ‘To bring inspiration to every skateboarder in the World’ we’re backing this underdog heavy weight hitter.
This will be the third time that HUF and UXA join forces and it’s possibly my favorite so far. After the previous two collaborations between the brands, this new collection combines both UXA’s signature Skate-Man graphic and HUF’s classic Plantlife pattern bringing you a range of tees, hats and socks. I can guarantee it’s going to be a huge hit! Take a peak below at the socks to see whats to be expected!
Like I mentioned before this is our first European exclusive to the Black Sheep and will be available on a first come, first served basis on Thursday 9th October. It will be expected to sell out quickly and I wouldn’t want any of you doggers out there to miss out on this legendary collab. Check the clip below to witness one of UXAs best Zered Bassett tearing it up…. will surely get you hyped!