News Tagged ‘Element brand’

etnies Skateboarding crew hit Malaga

Sunday, January 26th, 2020

Spain’s Costa Del Sol has long been a place of pilgrimage for skateboarders. Its mix of guaranteed good weather, spots galore and the generally relaxed Spanish attitude to the use of public space has cemented it as a tour staple and last week saw another chapter added to this as the refreshed etnies Skateboarding crew hit Malaga and the surrounding areas to come up with this tasty little treat.
‘Skating through Costa Del Sol’ sees a select cadre of etnies current skate team hitting up spots both new and established, following a path well-trodden by both the etnies brand, and skateboard culture as a whole for the last twenty years. Along for the ride in a camera-wielding capacity were UK skate heads Mike Manzoori and Kevin Parrott plus Element skateboards rider Nick Garcia, Spanish etnies head David Castells, Moroccan ripper-on-the-rise Nassim Lachhab and the latest quick-footed addition to the etnies crew, Finland’s Eetu Toropainen.

 

 

For those of you who don’t recognise some of the names involved in this one, check out the recent etnies release TRANSITOIRE which introduced Moroccan-born Nassim Lachlab to the global team, for a heads up on why this frizzy-haired ripper is currently makes waves globally. You can also read an excellent interview with Nassim Lachlab here courtesy of Free Skate Mag which tells his story of coming up in Rabat, Morocco, before moving to Barcelona and being recognised globally.

As for David Castells and etnies newest addition with the bound-to-be-incorrectly-spelled name Eetu Toropainen – the Costa Del Sol piece at the start ought to fill you in on their worthiness for free shoes methinks.

 

 

etnies is a one of only a few skater-owned shoe brands still out there killing it in the 21st century and their roots run deep with three decades of contributions to skate culture. As is always the case with these blog posts, what began as a simple decision to hype this latest etnies video slowly turned into me getting lost in the YouTube vortex so, if you’ll bear with me, here are a few etnies scented fruits that I rediscovered along the way that you can enjoy after watching the current etnies Skateboarding crew hit Malaga.

First off, any post mentioning etnies is duty bound to point all of your eyes at their timeless 1995 inaugural full-length video (released on VHS of course) – the truly epic etnies High 5. If you’ve never watched this before, stop whatever it is that you’re doing and paper over these cracks in your skate education right now.
Aside from Tom Penny‘s first ever full-length part, it also contains the likes of Eric Koston, Peter Smolik, Chad Muska, Jamie Thomas and Marc Johnson to name just a few. Sadly, all of the full-length uploads that I can find of this have had most of the music muted for copyright reasons, so watch the Penny piece below first, then follow the link in this sentence to watch the whole (albeit slightly altered) etnies High 5 video. This came out 25 years ago!!!!

 

 

 

 

Obviously with a history as heavy as etnies is I could’ve picked any number of other archive classics to regale you with here but I’ve plumped for an often forgotten 2010 online release from the now defunct TWS Magazine.
etnies contribution to Transworld’s ‘Skate & Create’ series predated the current nostalgia for all things 1990s by half a decade, was filmed on 90s camera equipment and features a true to life mock up of the OG World Industries park. Next level content this, authentic 90’s clothing, Rick Kosick and Shiloh Greathouse cameos, a Wu Tang soundtrack, etc, etc. So, so good. (Side note: this one was also filmed/edited by Benny Magliano who went on to make videos for Hockey, Supreme and various others).

 

 

Last but not least – if all of this has whet your appetite for more Costa Del Sol spots and skating, then cast your eyes over this 2014 Malaga trip video featuring Black Sheep family member Harry Lintell, along with Nick Remon, Korahn Gayle, Nicky Howells, Mark Baines and etnies global rider Barney Page.
Now book your flights to Malaga!

With that done – why not head over to our site and pick yourselves up some etnies kicks? We have a huge sale on footwear right now so dive in and fill your boots.

etnies Skateboarding crew hit Malaga etnies skate shoes


Chris ‘Cookie’ Colbourn is pro for Element skateboards

Saturday, December 7th, 2019

It’s taken a while and generated a fair amount of forum conspiracy theories in the process but, finally, Chris ‘Cookie’ Colbourn is pro for Element skateboards.

 

 

After being left out of the most recent Element full-length, (directed by ex Emerica video head honcho Jon Miner) it looked very much as if this multi-talented North Dakotan ripper would be stuck in man am purgatory forever. Slap’s vociferously outspoken forum community offered various potential reasons for this, from aesthetic conflicts with Jon Miner over filming, through to more wild theories regarding his War & Peace being part just being too good to sit amongst the 60 minute full-length without taking away some shine from his team mates.
Regardless of whatever the thinking was behind this bizarre omission – this unassuming maniac’s ascension to pro status was announced yesterday making him the latest pro skater for a brand with a massive back catalogue of highly influential and era-defining pros.

 

With the above in mind, we thought it provided excuse enough to remind you of a few other memorable pro skaters to have emerged from the Element Skateboards brand over the 20+ years since its birth.
Props must be given to Element also for having an extremely diverse approach to team riders right from the very outset, with an unashamed embrace of non-US skaters stretching back into the earliest days of the brand.

So without further ado – here are a brace of some of our favourite Element heads from over the years in descending chronological order.

 

 

Curtis McCann – Skypager – 1993

This one is from the very first Element video release, back when the brand was co-owned by Andy Howell and Johnny Schillereff (Element’s current CEO) and was called ‘Underworld Element’ prior to the 1994 re-brand as ‘Element’.  Aside from notable appearances in various Powell-Peralta videos, this is UK legend Curtis McCann’s only full pro section and coincided with the release of his pro model on UE making Curtis the first UK street skater to receive a pro model from a US skateboard brand. Light years ahead…

 

 

Next up, from the same 1993 release is Julien Stranger’s (yes, he rode for UE too) Skypager part.
Pay close attention to 1:11 for the first ever documented nosegrind pop out and the last trick which still makes no sense 26 years later. This part could come out today and still blow minds.
(Watch the full Skypager video here.)

Chris ‘Cookie’ Colbourn is pro for Element skateboards

 

 

 

Jumping forwards a year and we have another super progressive before-its-time section from the much missed DC native Pepe Martinez. Count the NBDS in this one and pay atention to the style. Lord Finesse!
Pepe Martinez – Element ‘Fine Artists’ 1994

 

 

Next up, it’s 1998 and Tim O’Connor joins Element with this short but banging shared part on their ‘Third Eye View’ release. Nollie hard flip nods to Julien Stranger’s Skypager part at 1:35.


Chris ‘Cookie’ Colbourn is pro for Element skateboards
 

 

The year 2000 sees Element skateboards bless us all with one final, short-but-sweet section from one of skateboarding’s most influential and often overlooked pioneers – namely Natas Kaupas (click this link for more).

 

 

It’s 2005 and Element skateboards release ‘Elementality Volume 1’ – this is peak Bam Margera madness – driving Ferrari’s over unicorns, FDR destruction and a pre-booze addled Bam.

 

 

The first decade of the new century begins with the 2010 release of Element skateboard’s first European focused project showcasing the likes of Ross McGouran, Madars Apse, Phil Zwijsen and various others.
Full-length below.

Chris 'Cookie' Colbourn is pro for Element skateboards

 

 

A year later and Element’s golden child Nyjah Huston announces his return to the brand with eight minutes of handrail destruction in the form of 2011’s ‘Rise & Shine’ stand alone section.

 

 

Two years later and Flip skateboards SOTY and Canadian big lad Mark Appleyard jumps ship, announcing his switch to Element skateboards with this 2013 ‘Soul Rebel’ part. The steez…

 

 

Closing up on the present day now so what better place to end this than with Brandon Westgate’s epic 16 minute raw files War & Peace release from Thrasher? When you’ve got Heath Kirchart towing you in on the sesh, you know you’re 100% down with the greatest.

 

 

 

And there you have it: a whistle-stop tour of some of your favourite Element skateboards releases from the last two decades. If your wallet is now itching to spend some coin – why not head over to the site and have a peruse of our massive Element range, including a huge sale section on jackets and winter apparel?
Happy hucking…
Chris ‘Cookie’ Colbourn is pro for Element skateboards!


Evan Smith ‘War And Peace’

Friday, December 7th, 2018

 

Evan Smith ‘War And Peace’

 

Prepare yourselves for nearly fitteen minutes of raw Evan Smith carnage. Featuring unused clips, alternative angles and some epic slams Element’s new series ‘War And Peace’ shows us that even though some of these guys are the best at what they do, not every trick comes easy first try and not everything works without pain. Although he may have been pipped to the post for this years Skater Of The Year award, this still proves that Evan is one of the best at this moment in time. Evan rips on all terrain and looks like he’s loving every second of it.

 

 

Shop Element Skateboards here > https://www.blacksheepstore.co.uk/element-skateboards.html

 

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