New Deal Skateboards was established in 1990 by Andy Howell, Steve Douglas, and Paul Schmitt, who sensed the rise of street skating.

Known for Howell's graffiti-inspired graphics and groundbreaking videos, New Deal quickly became one of the most influential companies in the early 90s. The brand also gave birth to Giant Distribution but eventually stopped operating around the end of 2002.

However, New Deal announced its return in the fall of 2019, bringing back its limited releases of old graphics and apparel, with all three original owners heavily involved. Today, New Deal is partnered with Dwindle Distribution.

New Deal Skateboards is a notable American brand that offers quality skateboards and skate decks with optimal control when cruising, good manoeuvrability, and durability. Its signature 1990s graffiti art covering the decks has become a popular style among skaters worldwide, making the brand a beloved choice in the skating community.New Deal Skateboards was intended to be a platform for team riders and artists to express their creativity freely, both on and off the board.

If you are a fan of vintage-styled decks and graffiti-inspired graphics, New Deal Skateboards is the brand for you, offering top-quality and long-lasting products that have stood the test of time.