RAD Board Co. produces highly functional skateboards, longboards, cruisers, and decks at affordable prices, with a focus on providing the perfect starter skateboard for youngsters.

Their street skateboards feature small wheels that are perfect for beginner skateboarders. The boards come in bold and colourful designs that capture the energetic California skate culture of the 80s and 90s. RAD Board Co. aims to continue this adventurous spirit with their retro-looking quality products and components.

Rider Approved Designs (RAD) is geared towards the downhill and freeride scene, and each product is designed by the riders who actually use them. RAD skateboard wheels have been developed for serious riders looking to improve their skateboarding experience. The Advantage and Release Formula wheels have been designed from the core out to maximize performance and the riding experience. These wheels offer maximum grip on the pavement without compromising mobility or speed, allowing for a smooth skating experience. The company spent over a year developing a single style of wheels, making them a real deal. The products are strong, light, durable,making them RAD.